Continuing our series of Fyne Chats, we sit down with our very own Founder, Aya Ahmad, to talk about Fyne’s rebranding (completed by boutique design studio MAISON 024 in Dubai). Aya discusses her visions for the future, her inspirations, and her personal take on Fyne’s values. 

Read on to find out what Aya and Sumaiyah (Founder of MAISON 024) have to say about sustainability, the venture into bespoke servicing, and how they've achieved a modern and refreshed brand look.

Beach season is in full swing and there’s no better place to kick back, relax, and enjoy the sweet sounds of the ocean. Keeping the beach clean and preserving beautiful marine life has never been more important in a world of ‘plastic-addiction’. Sadly, 8,000,000 pieces of plastic end up in the ocean every day, a horrible side effect of our excessive use of plastic. However, by making small changes we can enjoy a perfect 'plastic-free' day at the beach! Follow these top tips to keep your beach clean and, ultimately, ensure a more sustainable future for the planet.