The holiday season is here, a time for families to come together to eat, celebrate, and treat each other with thoughtful gifts. However, alongside it comes the sale season, with days like Black Friday and Cyber Monday ever-growing in popularity. During this time, consumers rush to the shops to get discounts on their favourite products and to feel the buzz of prices slashed on their gift list. Sadly, this crazy sale frenzy breeds overconsumption, a culture that is not part of a sustainable lifestyle. 

Instead, we hope to encourage you to be a conscious consumer with Fyne’s mindful shopping checklist. Here are our top tips this holiday season so that you can gift intentionally and protect planet earth.

How do we make sustainability a part of our consciousness? We sit down with Reem and Natalya Kanj to discuss just that. The forward-thinking sisters are co-founders of Ego & East: a talent management agency born from their accomplished years in the PR and fashion industries. Now, their business ethos has evolved into something people aspire to live by, as the pair push others to act mindfully and minimally in the best interests of planet earth.

And the most exciting news of all? Reem and Natalya have collaborated with Fyne Jewellery to create the ‘Stargazing’ collection. True to the name, every piece takes its name from the stars and sky. The simplicity of this collection was inspired by the sister’s minimal everyday style - designed as a ‘second skin’ that you’ll never want to take off. 

With Fashion Revolution Week upon us, we at Fyne Jewellery want to help you break up with your fast fashion favourites. Why? Because the fashion industry is a huge contributor towards global omissions, as well as causing problems for vulnerable communities that fall victim to its practices.

By following this step-by-step guide, we encourage you to find happiness with sustainable fashion instead! So, start crafting that break-up text, and get ready to move on to a way of shopping that looks good and feels good...